Facebook is a great marketing tool
Facebook is a great tool to build awareness. The platform allows for businesses to identify their target audience and to market to them. If I am selling a hair product it is easy for me to identify my audience. It is possible to find hairdressers, hair salons and barbers through friends, their associations and other recommendations that Facebook will warrant to be similar. I can harvest these contacts and it is probable that if I write relevant content I will be “followed”. I can build up a brand loyalty to my own company. Thereafter I can convert and achieve sales either through my shop on Facebook or to a link back to my own website. It is important that all content to these target markets be relevant and suitable to the audience in question.
Great marketing tool but its methods have changed
This is what Sam Underwood, of digital agency Futurety says – “The harsh reality of Facebook today is that only about 1 out of 50 people who are already fans of your page will see any single post you make on your Facebook business page”. Lisa Smith in an article says “Long gone are the days of posting and knowing that many, if not most, of your fans will see that content.” In Lisa Smith’s article Facebook Marketing Tips for Small Businesses on a Budget the tips she says to take are as follows:
1 Post with intent
2 Try to blend in
3 Don’t post without a content calendar
4 Optimize your profile page
5 Establish a community page
6 Create a Facebook group
7 Be strategic about your group name
8 Keep adding to your Facebook story
9 Don’t obsess over vanity metrics
10 Use Facebook for customer service
11 Use Facebook for customer service
12 Post with a (small) budget
13 Narrow your audience
14 Use boosted posts to optimize ads
15 Structure your pixel strategically
16 Use Facebook’s product catalog ads.
17Learn how to use Facebook’s Power Editor tool
18 Use Facebook Custom Audiences to retarget users who have watched your videos
19 Create saved audiences
20 Test different bidding strategies
I hope the above tips help and if you want more clarification on some of the points above feel free to get in contact
Reading material for this article were taken from Lisa Smith on Wordstream with an article called “22 Facebook Marketing Tips for Small Businesses on a Budget”