Facebook is a great marketing tool

Facebook is a great  tool to  build awareness. The platform allows  for businesses to  identify their target  audience and to market to them. If I  am selling a hair  product  it  is  easy  for me to  identify my audience. It is possible to find hairdressers, hair salons and barbers through friends, their associations and other recommendations that  Facebook will warrant  to be similar. I  can harvest  these contacts and it is  probable that if I  write relevant  content I  will be “followed”. I  can build  up a brand  loyalty  to  my own company. Thereafter I can convert and achieve sales  either  through my  shop on Facebook or to a link back to my own website. It  is important that all content to these target  markets  be relevant and suitable to the audience in question.

Great marketing tool but its methods have changed

This is what Sam Underwood, of digital agency Futurety says – “The harsh reality of Facebook today is that only about 1 out of 50 people who are already fans of your page will see any single post you make on your Facebook business page”.  Lisa Smith in an article says “Long gone are the days of posting and knowing that many, if not most, of your fans will see that content.”  In Lisa Smith’s article Facebook Marketing Tips for Small Businesses on a Budget the tips she says to take are as follows:

1 Post with intent
2 Try to blend in
3 Don’t post without a content calendar

4 Optimize your profile page
5 Establish a community page
6 Create a Facebook group
7 Be strategic about your group name
8 Keep adding to your Facebook story
9 Don’t obsess over vanity metrics
10 Use Facebook for customer service
11 Use Facebook for customer service
12 Post with a (small) budget
13 Narrow your audience
14 Use boosted posts to optimize ads
15 Structure your pixel strategically
16 Use Facebook’s product catalog ads.
17Learn how to use Facebook’s Power Editor tool
18  Use Facebook Custom Audiences to retarget users who have watched your videos
19 Create saved audiences
20 Test different bidding strategies

Average Click through rate on Facebook
Even with advertising the average click through rate is still only 1% as per the article – Marketing Tips for Small Businesses on a Budget

I  hope the above  tips  help and  if you  want  more clarification on some of the points above feel free to get in contact

Reading material for this article were taken from Lisa Smith on Wordstream with an article called “22 Facebook Marketing Tips for Small Businesses on a Budget”

Annascaul Cafe and Pottery
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